Medical professionals are experts in their field of healthcare, but when it comes to running a business, many are self-taught. If you’re eager to grow your practice but aren’t sure where to begin, we can help you! Try these strategies on for size to help your doctors office or medical practice today!
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Understand Your Target Audience
- Identify your ideal patient. By creating targeted outreach campaigns, you’ll yield higher rates of engagement.
- Make sure to factor geography and demographics into the equation, as they allow you to tailor your services and marketing campaigns more effectively.
- Talk to your target audience every chance you get to learn more about what makes them tick so you can synchronize your messaging.
Build Your Team Strategically
- Give in-house employees the freedom to focus on patient care while outsourcing certain administrative duties.
- HIPAA-compliant medical answering services work 24/7 to expand your phone coverage and improve the patient experience.
- Remote receptionists cover calls during the day to give your in-house team more time to focus on daily operations.
Enhance Curb Appeal
- Drive-by marketing can be incredibly effective, so it’s important to make your practice as appealing as possible from the road.
- Use clear, concise signage to grab the attention of people passing by.
- Carry this commitment to aesthetics through to the waiting area and exam rooms.
Embrace Technology
- Digital files help reduce the need for storage space and save your staff time.
- Delegation of call handling to virtual receptionists gives in-house staff more opportunity to focus on other admin tasks.
- Eliminate time-consuming games of phone tag by ensuring every call is answered by a friendly, knowledgeable receptionist.
Grow Your Online Presence
- Social media acts as a new kind of storefront – it should work in concert with your website.
- Use content to become an authority by sharing reputable blogs, videos and journal articles. It all helps in projecting an authoritative, knowledgeable persona to prospective and existing patients.
- Encourage satisfied patients to leave you a review after their appointment – positive reviews allow you to build trust, improve your reputation and increase your visibility.
